NIKE
Minuteman Stopwatch
Nike’s First Stopwatch
Nike’s business objective was to establish a new sports timing product line that would redefine the stopwatch category and enhance Nike’s performance technology offerings.
My design solution includes ergonomic considerations with traditional stopwatch features and the application of advanced materials for a quality feel and high-performance durability. The product design language I created successfully reflects Nike’s core brand attributes of innovation and performance.
The Nike Minuteman Stopwatch proved a highly successful design solution that anchored Nike’s timing line of products for years.
Industrial Design & Brand Strategy Consulting Service
Ergonomic design considerations for performance and comfort
Ergonomic Task Analysis